Sponsored Brands are banner-style ads with your logo and multiple products, shown above search results. Requires Brand Registry.
Sponsored Brands (SB) are the banner ads at the top of Amazon search results showing your logo, a custom headline, and several products (or a video). They require Brand Registry.
SB excels at two jobs: defending your brand (owning the top slot when shoppers search your brand name) and introducing your catalog on category terms. Clicks can route to a product page or your Brand Store.
Reporting is coarser than Sponsored Products — Amazon's reporting API exposes campaign-level daily metrics but not keyword-level daily history — so SB optimization leans on campaign-level ACOS and budget control more than per-keyword bid surgery.
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