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Amazon PPC Guides

Practical playbooks with real thresholds and formulas — the same logic Machine AI runs on autopilot, explained so you can verify every move it proposes.

What Is ACOS on Amazon? Formula, Benchmarks, and How to Lower It
ACOS explained in plain English: the formula, what a "good" ACOS actually is for your margin, how it relates to ROAS and TACOS, and the five levers that lower it.
6 min read
Amazon PPC Audit Checklist: 12 Checks That Find Wasted Spend
A practical 12-point audit for any Amazon Ads account: zero-sale search terms, duplicate keywords, budget-capped winners, placement leaks, and more — with the exact thresholds to use.
8 min read
Amazon Negative Keywords: The Complete Guide (With a Safe Workflow)
How negative keywords work on Amazon, negative exact vs negative phrase, exactly when to negate a search term, and the mistakes that silently block your winners.
7 min read
Amazon PPC Bid Optimization: The Math of a Correct Bid
Stop guessing bids. The max-profitable-bid formula (CVR × price × target ACOS), how to handle small samples and attribution lag, and a weekly bid routine that compounds.
7 min read
Search Term Harvesting on Amazon: Turn Auto Campaigns Into a Keyword Machine
The harvest loop explained: finding proven search terms in auto/broad campaigns, promoting them to exact match at the right bid, and negating at the source so campaigns never compete.
6 min read

Free tools

ACOS Calculator
Free ACOS calculator: enter ad spend and ad sales to get ACOS, ROAS, and what they mean for your profitability. No signup.
Break-Even ACOS Calculator
Calculate your break-even ACOS from price, product cost, and Amazon fees — the one number every bid decision depends on. Free, no signup.
Amazon PPC Budget Calculator
Work backwards from a sales goal to the daily ad budget it requires, using your conversion rate and CPC. Free, no signup.

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