Placements (Top of Search, Product Pages)

Placements are the slots where a Sponsored Products ad can appear: top of search (first row of results), rest of search (further down or later pages), and product pages (on listings, in carousels).

Conversion rates differ sharply by placement — top-of-search typically converts 2–4× better than rest-of-search because it catches shoppers at peak intent. Amazon lets you bid extra for specific placements with percentage boosts (0–900%): a $1.00 bid with a 50% top-of-search boost becomes $1.50 for those auctions only.

The optimization: check your placement report, then boost placements that convert profitably and cut boosts where ACOS bleeds. This is one of the highest-ROI levers most sellers never touch — AdsMachine's Machine AI tunes it automatically every night.