Search Term Harvesting

Harvesting is promoting a winning search term — discovered in an auto or broad campaign — into its own exact-match keyword with a deliberate bid.

The loop: discovery campaigns cast wide → the search term report shows that waterproof dog collar large produced 9 orders at 14% ACOS → you create it as an exact keyword (with a confident bid), and add a negative for it in the source campaign so the broad keyword stops paying for traffic the exact now owns.

Done consistently, harvesting moves an ever-growing share of spend onto terms with proven conversion history — the main engine of long-term account improvement. Read the full harvesting guide or let Machine AI run the loop nightly.